Unveiling the Charms of Best Western's Boutique Hotels

Discover where chic styling and personalized hospitality meet.

Sunset on a roof top lounge at the Vib, Tempe, AZ

Today, travelers are skipping the cookie-cutter accommodations that offer nothing more than a place to lay their heads at night. Savvy travelers crave unique experiences that cater to their individual tastes and preferences. Whether they’re road-tripping across the country or jetting around the world, travelers are seeking out accommodations that offer something special. That's where Best Western Hotels & Resorts comes in. With 10 distinct brands in their family of hotels, Best Western offers a range of unique accommodations, each with its own personality and different experiences to offer. Let’s explore three of their distinctive boutique hotels. 

The lobby of the Aiden hotel in Berkley, CA with attractive and contemporary furnishings. Aiden, Berkley, CA Best Western

Get Local with Aiden 

If an experiential hotel stay is part of your travel plans, look no further than Aiden by Best Western. Each hotel introduces guests to the local culture and history, by paying meticulous attention to regional details when it comes to design, decor and ambiance.

Whether it's the artwork adorning the walls or the carefully curated furnishings, every element is carefully chosen to reflect the spirit of the surrounding area. Aiden hotels go beyond providing just a place to sleep; they offer an authentic and immersive experience that allows guests to truly connect with the destination they're visiting.

Aiden, Lorient, France with rich, comfortable and stylish surroundings. Aiden, Lorient, France Best Western

In addition to a range of chic and stylish amenities and services that add to the overall charm and comfort of your stay, the defining features of Aiden hotels is their personalized service and attention to detail. The staff at Aiden hotels are passionate about delivering exceptional hospitality and creating memorable moments for their guests. 

The lobby of the Vīb hotel located in Tempe, AZ. Vīb, Tempe, AZ Best Western

Feel the Vīb

Vīb (pronounced Vibe) by Best Western is always dressed to impress. Featuring bold and contemporary decor with rich colors and sleek lines, Vīb creates an ambiance that is both visually appealing and invigorating. Whether traveling for business or leisure, Vīb hotels offer guests a refreshing departure from the ordinary, providing an atmosphere that sparks energy and enthusiasm.

These urban lifestyle hotels aim to create a fresh and vibrant environment where guests can immerse themselves in the local culture. Guests can unwind at one of Vīb's multi-functional community spaces, refuel at the cafe, where the coffee is always hot and tasty snacks are available or sip a cocktail with friends or colleagues in the hotel's stylish bar area.

Vīb, Denver, CO Vīb, Denver, CO Best Western

After a productive and fun day on the town, travelers will feel right at home recharging in Vīb’s well-appointed guest rooms. Enjoy modern amenities such as plush bedding, smart TVs, eConcierge, pod style in-room coffee stations and ergonomic workspaces that blend technology with familiar conveniences for an extraordinarily refreshing experience. 

View of the outside of the GLō hotel in Ashville, NC at sunset. GLō, Ashville, NC Best Western

Bask in the GLō

GLō by Best Western hotels are renowned for delivering a well-traveled lifestyle with bold options for guests to work smarter, play harder and live healthier on the road. From the moment you step into a GLō hotel, guests are greeted with a trendy and dynamic atmosphere that exudes style and sophistication. The sleek and eye-catching architecture, combined with bold colors and contemporary furnishings, creates an ambiance that is inviting and refreshing. The public spaces, such as the stylish lobby and social gathering areas, encourage interaction and connection with fellow travelers, establishing a vibrant and social atmosphere.

The interior of the GLō hotel in Nashville, TN. GLō, Nashville, TN Best Western

GLō also infuses the personal comforts of home in each guest room, so you have the energized focus to travel well. The guest rooms feature state-of-the-art amenities including streaming-enabled smart TVs, easy device charging stations, high-speed Wi-Fi for superior connectivity and gel top signature mattresses for a great night's rest after a day of work or play.

We all know it's not just what's in the room that counts, but how it looks! GLō hotels continue their unique design elements into guestrooms as well with their signature lighting elements, pops of color and space-saving, innovative room layouts - providing a fun and stylish space to relax and refuel while traveling.

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