See Why Prescott, Arizona is the True West

This town once was the stomping groups for cowboys like Wyatt Earp and Doc Holiday.

Woman on a paddle board in Prescott, AZ


Visit Prescott, Arizona! Nestled at an elevation of about 5,200 feet above sea level among the largest stand of ponderosa pine forests in the U.S., Prescott’s perfect weather provides an average temperature of 70 degrees, with four beautiful and distinct seasons and breathtaking landscapes complete with granite mountains, lakes, streams, and rolling meadows filled with wildlife.

In Prescott, you’ll find many things to do, including horseback riding, golfing, kayaking, fishing, hiking, camping, mountain biking, local breweries, restaurants, shopping, and a hometown feel that keeps our visitors, young and old, coming back year after year.

Prescott, Arizona, is known for True West, Real Adventure. But what does that mean? Prescott was once the stomping grounds for cowboys of old — think Wyatt Earp and Doc Holliday strolling famous Whiskey Row, or running through on horseback. Because of its high desert terrain, it was a place to escape the heat of the Valley and enjoy cool nights, western sunsets, and a slower pace.

When you think of Arizona, you don’t think of water, but Prescott is surrounded by three lakes. They brought the cowboys of old, and now they bring outdoor enthusiasts from near and far. Visitors can explore hidden pockets by kayak, stand-up paddleboard, or canoe. Prescott is home to more than 400 miles of groomed trail system weaving in and around the lakes, the city square, museums, and more. Stroll for a mile or hop on a horse or mountain bike for a real adventure with unique landscapes.

Prescott is known worldwide as the host of the World’s Oldest Rodeo and most recently now the host of the annual Whiskey Off-Road mountain bike endurance race, the largest competitive mountain bike race in North America.

Prescott is rich with history and full of opportunities for exploration. Whether you want to relax in a natural environment filled with beauty and wildlife or dive into the history of cowboys, saloons, and the Old West, Prescott is the place for True West, Real Adventure.

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